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ACCORDING
TO a recent survey carried out by Currys, man’s best friends are becoming
telly addicts.
Almost
one third of pet owners questioned said their pets regularly watch TV
and that they even had their favourite soaps. Coronation Street was the
most popular in the Animal Kingdom (45%) with EastEnders hot on its heels
(33%). Emmerdale was in third place (13%) closely followed by The Bill
(9%).
Around
60% of pet owners, particularly dog owners, blamed the catchy theme tunes
for their pet’s addiction. It would appear that wide-screen TVs and digital
stereo sound not only appeal to humans, but their furry friends too.
Favourite
According
to the majority of pet owners interviewed, pets bound into the sitting
room barking or meowing when they hear the theme tune to their favourite
programme.
Survey
results show North West pet owners have reared the largest population
of pet TV addicts, with just under 40% regularly watching the box (more
than four hours per week), whereas North East pets were less interested
in TV with only 25% watching it regularly.
According
to pet psychologist, Julie Quinn, pet feeding times are key to developing
TV addictions. “Eating habits are key to a pet’s interest in TV,” said
Julie. “Often owners will make the pets dinner whilst watching say EastEnders
and pets associate certain theme tunes with dinner time. This is not something
pet owners should be concerned about so long as it’s not interfering with
food or exercise routine.
Routine
“Pets
like routine and this is obviously shaped by their owner’s daily activity.
Pet owners who watch TV regularly at specific times, particularly regular
soap viewers, have a huge influence on their pets. Pets don’t like to
be ignored, which is why dogs will often position themselves directly
in line of the TV so they will be noticed. Pets can react to TV in all
sorts of ways and this is normally stimulated by familiar sounds, quick
movements or memorising their owner’s reactions to certain programmes
which is why dogs will bark if owners get excited.”
Euan
Sutherland, Head of Marketing for Currys, said: “As our lives are becoming
increasingly focused around technology, our pet’s home habits are also
changing drastically. It’s no wonder with the introduction of large screen
TVs and surround sound that pets are becoming more involved with the television.”
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