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Rescue home’s website re-launch

The Mayhew Animal Home in Kensal Green, north west London, is celebrating its 116th anniversary this year, and to mark the occasion the Home has invested in the re-launch of an in-depth new website.

This new dynamic Internet platform, located at http://www.mayhewanimalhome.org has a fresh look and feel, and features intuitive navigation plus masses of up to-date information for animal lovers world-wide. A revolutionary live webcam network installed at the Home also gives an invaluable insight into the varied work of this small independent charity, including showing animal rehabilitation, the kitten’s adventure playground and the kennels 24-7.

As well as offering visitors the option to ‘virtually’ meet and adopt animals, the site provides an excellent platform to showcase the work at The Mayhew that goes well beyond conventional animal welfare initiatives. These initiatives include an extensive NVQ scheme, a schools education programme, a neutering programme for feral cats, a voucher scheme for neutering, a vaccination clinic and a number of international ventures. There is also a newly launched ‘online club’ to which visitors to the site can register, which will bring its members updates from The Mayhew on a monthly basis.

Commenting on the website launch, Jennifer Smith, Fundraising Manager said: “The importance of an effective and innovative website for us - a mid-sized, independent charity- cannot be overstated. We rely 100% on legacies and donations from our supporters to be able to continue the work we do here, so the site has a pivotal job to do. I think it’s the perfect stage on which to showcase the huge range of activities we provide to the community, and it’s simplicity itself to use.”

Established by two animal-loving sisters in 1886, The Mayhew is an independent animal charity that operates a strict non-destruction policy. It takes in and cares for abused and unwanted animals and re-homes them with responsible caring owners.