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PAAG takes off

Photo by David Cavill

The Pet Advertising Advisory Group formally launched its proposals for improved access to infomation for pet owners at a meeting at Portcullis House, Westminster on 25th January.
Leading animal charities have joined together to form PAAG in an attempt to persuade local newspapers and other magazines to take up the ideas pioneered by Exchange and Mart in its pet sales section.

These include providing information panels about the care that needs to be taken before buying a pet and a Vet Check accreditation for regular advertisers.

David Cavill, Chairman of Our Dogs Publishing Limited and Trustee of the Pet Care Trust was delighted to be able to announce that Johnston Press, one of the largest publishers of local newspapers in the UK, had given him a commitment to use the PAAG information panels.

Seen here at the launch are Brian Bailey of Exchange and Mart, with NCDL Chief Executive, Clarrissa Baldwin and Derek Conway TD MP, Chief Executive of Cats’ Protection, who hosted the launch.