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Pedigree pull out of cat show sponsorship


PEDIGREE MASTERFOODS, the makers of Whiskas and Chum are to withdraw from the sponsorship of cat shows with effect from next year 2003.

All sponsored competitions including the Whiskas Household Pet, the Kit-e-Kat Dick Whittington Trophy and the OUR CATS Whiskas Top Breeder and Top Kitten competitions will cease with finals at the National and Supreme shows.

Masterfoods has withdrawn its sponsorship of the fancy’s two principal shows - the National and the Supreme - both of which are held at the end of the year.

Notice of the ‘business decision’ was announced this week in letter signed by Maxine Broderick of the Show Services Executive at the company’s head office in Waltham-on-the-Wolds, Leicestershire.