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Pedigree
pull out of cat show sponsorship
PEDIGREE
MASTERFOODS, the makers of Whiskas and Chum are to withdraw
from the sponsorship of cat shows with effect from next year
2003.
All sponsored competitions including the Whiskas Household Pet,
the Kit-e-Kat Dick Whittington Trophy and the OUR CATS Whiskas
Top Breeder and Top Kitten competitions will cease with finals
at the National and Supreme shows.
Masterfoods has withdrawn its sponsorship of the fancy’s
two principal shows - the National and the Supreme - both of
which are held at the end of the year.
Notice of the ‘business decision’ was announced this
week in letter signed by Maxine Broderick of the Show Services
Executive at the company’s head office in Waltham-on-the-Wolds,
Leicestershire.
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