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European
threat to pet product adverts
THE
EU is considering a potential ban on advertising of prescription
only medicines and products to the general public – which
could include veterinary products such as flea treatments, wormers
etc.
The Pharmaceutical Package (‘Veterinary Regulation’)
was scheduled to be debated and voted on in the Plenary Session
of the European Parliament on Tuesday last (22 October) in Strasbourg.
As it stands, the Package includes a proposal for the ban on
advertising of prescription only products to the general public
– and, unless clear exemptions are made, this could also
include veterinary products.
FEDESA (the European Federation for Animal Health) has been
working hard to try to get amendments retabled – to ensure
that this does not happen, as pet owners need access to up-to-date
information on animal medicines.
The proposals are also being discussed in parallel by the Council
of Ministers, so there will be an opportunity to discuss the
potential impact with the UK’s DEFRA after the tight EP
deadline.
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