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Vegetarian dog food goes on sale

A VEGETARIAN dog food created for canines who prefer munching carrots to chewing on a bone was described as "a first" by animal nutritionists.

Made from rice and vegetables, the dog food has gone on sale in India where about 80 per cent of the population - and a similar number of pet dogs - do not eat meat for religious reasons (although the dogs’ religious beliefs have not, apparently, been recorded).

There are no immediate plans to launch vegetarian dog food in Britain, but Mars, which markets the meat-free pet product under its Pedigree brand, believes that there could be huge demand outside India.

Dr Kate Ingham, a researcher for the Waltham Centre for Pet Nutrition, the British research centre owned by Mars, said: "We believe that it is the first of its kind."