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KC’s
accredited breeders’ plans
The
Kennel club has sent out details of an Accredited Breeder Scheme
to one hundred breeders selected from their database in an attempt
to gauge its worth.
Breeders have also been asked to evaluate the proposals in a
questionnaire about the scheme which is modelled on the ‘Gold
Standard Breeder’ proposal.
This was first mooted some years ago and shelved after concerns
over the possibility of legal loopholes which could have exposed
the Kennel Club to litigation in the event of puppies not ‘achieving
a standard’ under the Sale of Goods Act which protects
the buyer.
In a statement issued earlier this week the Kennel Club’s
Dr Jeff Sampson said, ‘the Dog World carried a front page
article on the Kennel Club’s consideration of an ‘Accredited
Breeder Scheme’.
‘It is important to stress that, at this stage, the Kennel
Club is simply considering such a scheme. No scheme is yet agreed
or in operation. The discussions came to light when a sample
of breeders was approached over the Christmas period to gather
views on the proposal. This was part of an on-going debate within
the Kennel Club and an attempt to take account of the views
of the dog breeding public, something that the Kennel Club is
often criticised for not doing.
‘The response from breeders has been extremely good and
we would like to thank all those breeders that have returned
their questionnaires. These will provide invaluable information
and comments that will undoubtedly help during the evolution
of the Kennel Club’s thinking on a possible Accredited
Breeder Scheme. If an Accredited Breeder Scheme were to be established,
it would be voluntary and open to all breeders to join.’
The following is a list of proposed requirements that will need
to be satisfied in order to become a member of the scheme. Breeders
must:
1 Ensure that all breeding stock are KC registered.
2 Follow KC policy re maximum age and number / frequency of
litters.
3 Permanently identify breeding stock by one of: DNA profile,
microchip, or tattoo. After the first year of operation all
breeding stock will be required to be DNA profiled.*see below
4 Make use of health screening scheme, relevant to their breed,
on all breeding stock: DNA testing, hip dysplasia, elbow dysplasia
and eye conditions, where appropriate.
5 Make sure that whelping facilities accord with requirements
for good practice.
6 Adequately socialise the puppies and provide written advice
on future training.
7 Provide written advice on feeding and worming programmes.
8 Provide a written record of the immunisation measures taken.
9 Provide reasonable post-sales telephone advice.
10 Provide a reasonable, time-limited money back or replacement
guarantee.
*(Excess DNA from the profiling sample will be stored as a DNA
archive that will be owned by the KC. Research groups wishing
to undertake future research into canine inherited disease may
use this archive, with the KC’s permission. The owner will
sign over the DNA profiling sample to the KC upon sample submission
with the assurance that no additional information that the sample
might generate will be made known without the owner’s prior
consent).
How the scheme will operate:
Breeder contacts KC;
Breeder receives an introductory pack with includes: 1 details
of the scheme and requirements; 2 examples of promotional literature;
3 benefits of the scheme; 4 an application form including declaration
and a data protection release statement to be signed by the
breeder.
Once breeder is certain that the requirements have been satisfied,
the completed application, together with a fee (to cover the
cost of starter pack), is required to the KC for processing.
Once the application is accepted the breeder receives a ‘welcome
pack’ that will include a certificate of membership, valid
for one year, and a number of free ‘puppy sales wallets’
together with an order form for more supplies.
After receipt of the welcome pack the breeder is entitled to
promote him/herself as a member of the scheme and must provide
a puppy sales wallet with every puppy sold.
The puppy sales wallet is central to the operation of this scheme.
It is a ‘passport’ that goes with each new puppy containing
appropriate information and documentation that the new puppy
owner will need. It will contain generic information written
as part of the scheme as well as specific material produced
by individual breeders to go with their new puppies.
Prospective purchasers will identify and approach ‘premier
breeders’.
The buyer receives information puppy sales wallets and post
sales support by the breeder as specified under the scheme.
How much will it cost?
It is proposed that the cost of membership for the breeder will
be £15 per year. This will include one free pack of puppy
sales wallets that are to be passed on to the new puppy owners.
An annual renewal fee of £10 is also payable; at each
renewal the breeder will receive additional puppy sales wallets
(this will ensure that the breeder always has up to date scheme
information).
Perceived benefits of being a ‘premier breeder’
Recognition of good breeding practice.
A competitive edge to breeders who are part of the scheme.
Enhanced advertising on KC puppy sales register.
Long-term improvement in the perception of dog breeding.
Access to the puppy sales register for licensed breeders.
Premium price for premier breeders’ puppies (A survey of
potential dog purchases at Discover Dogs 2001 suggested that
75 per cent of those anticipating buying a puppy within nine
months would be prepared to pay, on average, a £25 premium
for a puppy produced to high standard).
Benefits to the puppy purchaser
Premier breeders can provide a resource in which inexperienced
puppy owners can have confidence.
Introduction to KC advice and services.
Guidance and advice on care of puppy (eg diet, veterinary care,
exercise, grooming, socialisation, first aid and training).
A time-limited guarantee in case a problem should arise.
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