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Nation urged to get fit with Burgess
and raise cash for Macmillan Cancer Relief

Do you own a dog, want to get fit, have fun, and help raise money for Macmillan Cancer Relief while you walk? Here’s just the challenge for you- and you’ll feel great by taking part.

BThroughout 2004 Burgess Supa Dog® is supporting Macmillan Cancer Relief with a great initiative – the Supa Dog Get Fit Challenge.

This sponsored Walking for Fun activity will help you, your dog and your family get fit whilst raising funds for a very worthwhile cause.

Get sponsorship and then walk your dog for as many miles as you can, on your own or with friends and family. Why not organise an event if you feel challenged?

All the money raised from the challenge will help Macmillan Cancer Relief provide the expert care and practical and emotional support which is changing the lives of people living with cancer today.

TV vet Matt Brash took time out from recording Zoo Vet - the television programme that visits zoos to help keep their animals fit and well - to launch the Supa Dog Get Fit Challenge at Crufts.

Well known for his expertise with exotics and companion animals, Matt explained: "We read in the national press every day that we are a growing nation, growing in numbers, but also growing in size and weight.

"The Supa Dog Get Fit Challenge is a great way to encourage everyone to take more exercise, go for a daily walk, with your dog, and help them to get fit as well."

Sarah Riddolls of Burgess Supa Dog® explains: "We all recognise the health problems associated with obesity. By simply getting more active by walking, we can improve our fitness levels.

"We are also aware that our lifestyles affect not only ourselves but also our pets, with many dogs walked for less time each day.

"At Burgess Supa Dog® we are trying to put the two together by highlighting the issue and encouraging people to exercise their dogs more, but at the same time recognise the issues within health care in the community, by raising money for people living with cancer."

Burgess Supa Dog® hopes to help improve the nation’s fitness in this easy to take part in challenge which will also increase the awareness of the health benefits of owning a dog.

The Challenge will run from March and close on November 30th, 2004. You can decide on how long you want your Challenge to last, as long as it falls between these dates.

With over 5 million dog owning households and 6 million dogs across the UK, there are plenty of our ‘favourite friends’ to walk and have fun with at the same time.

Taking part in the Supa Dog Get Fit Challenge 2004 could also see you winning some great prizes from Burgess Supa Dog.

These include:

Prize for the Most Money Raised - Individual

The person who raises the most money, will win a weekend break for 2 people and their dog, plus a year’s supply of Burgess Supa Dog® (the variety of your choice), walking boots or trainers, a walking coat.

Prize for the Most Money Raised – Club

The club or team who raise the most money, will win a trophy and vouchers for £500 worth of Supa Dog.

Everyone who owns a dog or has a friend or colleague with a dog can help. However small your donation, the team at Burgess Supa Dog wants to encourage everyone to walk their dog more and get fit, while raising money for people living with cancer.

Burgess Supa Dog aims to create the biggest dog walking exercise in the UK in 2004. Take action today – take the Burgess Supa Dog Challenge - Walk Your Dog, Get Fit, Have Fun and Raise Cash for Macmillan Cancer Relief.

Register NOW for the Supa Dog Get Fit Challenge 2004. Register at www.supadoggetfitchallenge.co.uk or telephone 01757 618003 or send an A4 SAE to Supa Dog Get Fit Challenge, Annvil Marketing, Poplar Tree Farm, Selby Road, Camblesforth, Selby, Yorks, YO8 8HX.

For further information on the Supa Dog Lifestage range of complete dry dog food please contact the Customer Care Line FREE on 0800 413 969.