Adverts: 0161 709 4576 - Editorial: 0161 709 4571
Mail Order: 0161 709 4578 - Subs: 0161 709 4575 - Webteam: 0161 709 4567
Butcher’s back record breaking event

Torney, the winner of the Butcher's Cup for the fastest lap.


A leading dog food brand is backing the country’s largest dog walk for the second year running to help ensure that the world record stays in the UK.

Butcher’s has once again agreed to sponsor The Great North Dog Walk on Sunday, June 20, when organisers are hoping for around 5,000 entries. In 2003 a total of 4,372 dogs and 127 breeds took part, which was enough to snatch the record from a group in Texas.

Last year’s event gave Butcher’s great sampling opportunities in a fun and exciting environment. Butcher’s branding was visible throughout the course and appeared on all entry forms, promotional literature and certificates.

Brand Manager Alison Cockcroft said: "We had a fantastic response in 2003 and there’s no doubt that our involvement in the event helped to raise our profile. This time round we’re expecting an even bigger turnout, not least because an increasing number of people are concerned about the health of their pets and feel that walking is a great way to avoid obesity."

Competitors will also be able to take part in the Butcher’s Cup, which goes to the dog that completes the fastest lap. The time to beat is 18 minutes and 22 seconds, which was recorded by last year’s winner, Torney, a white German Shepherd from South Shields.

In addition, the 3.5 mile Great North Dog Walk is a charity fund-raiser bringing in thousands of pounds for Guide Dogs for the Blind, Pets as Therapy, National Canine Defence League, Hearing Dogs for Deaf People and the People’s Dispensary for Sick Animals.