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Samsung’s animal welfare website

Leading Korean company Samsung, has created a brand new website for its animal welfare division in Korea.

Featuring the very latest news and information both in English and in Korean, about the company’s pioneering work to improve human-animal relations in Korea, special highlights of the new site include:-

l An animated ‘Life in the Day of a Guide Dog’ story
l Greater information delivery on each of Samsung’s animal welfare initiatives
l Regular news and progress updates on the initiatives and animal related developments in Korea
l New images of Samsung’s programmes in action
The initiatives featured on the site include:-
l Samsung Guide Dog School for the Blind
l Animal Assisted Therapy (AAT) programme
l Pet Ownership Programme
l Search and Rescue Dog Centre
l Hearing Dog Centre
l Quarantine Detector Dog Centre

Commenting on the site, Julie Lee, PR Manager, Samsung Office of International Relations explains: "It was vital that our site acts as a straightforward, succinct information delivery channel which we will regularly update to keep things as live as possible.

There is some hi-tech wizardry on the Korean version, but critically for the English version, we wanted to give visitors as much factual collateral as possible, with lots of up-to-date images so that they have a real insight why Samsung is so passionate about improving animal welfare in Korea, what we do, and where we do it. Also, site visitors can read what the organisations we have worked in the UK think about our projects and we hope the site gives visitors a chance to get onside and inside Samsung’s animal welfare division."

The site can be reached on and will go live in mid June.