Adverts: 0161 709 4576 - Editorial: 0161 709 4571
Mail Order: 0161 709 4578 - Subs: 0161 709 4575 - Webteam: 0161 709 4567
New opinion poll shows support for animal testing ban

A new opinion poll reveals that UK consumers (particularly women) want to take the cruelty out of cleaning. The opinion poll was commissioned by animal protection group the BUAV to mark National Cruelty-Free Week (5-11 July) and conducted by Opinion Research Business (ORB). It reveals that a massive 78% of the British public (82% of women) support a UK ban on animal testing for household cleaning products like washing up liquid or carpet shampoo.

National Cruelty-Free Week aims to raise public awareness that animal testing for beauty and household cleaning products still goes on, and encourages shoppers to ditch their animal tested products and go cruelty-free instead.

The new poll also reveals that UK shoppers are eager to ditch traditional cleaning brands in favour of 'cruelty-free' alternatives, and are keen for more supermarkets to produce own-brand cleaning products approved as 'not tested on animals' by animal campaigners the British Union for the Abolition of Vivisection (BUAV). 80% of those asked would be more likely to swap to a brand approved by the animal group.

79% of UK shoppers (83% of women) say they would be likely to swap to a brand that was not animal tested if they discovered their existing brand was tested on animals 86% of the British public would support their local grocery store introducing a range of household products not tested on animals 80% of those questioned (85% of women) said that if they wanted a household product that was not tested on animals, they would be more likely to buy it if it was approved by the BUAV as cruelty-free.

In the UK household product tests are carried out on animals like mice, rats, guinea-pigs, rabbits, pigs, fish and birds. Dogs can also be subjected to this cruelty. In the UK in 2002 there was a shameful 75% increase in animal experiments for household products and ingredients. A staggering 1,032 poisoning experiments were conducted; such experiments not only cause immense suffering, they are also crude and unscientific.

The BUAV's Dirty Secrets campaigns calls for a total UK ban on animal testing for household products. Over 100 MPs already have signed an Early Day Motion calling for a total UK ban on household product testing on animals (EDM: 738) showing there is political support for the Government to take swift action.