New
York, NY – This month, I thought it appropriate to reflect
upon the achievements of the AKC’s Publications department.
At the
February 2004 Dog Writers Association of America (DWAA) awards
dinner, The American Kennel Club Gazette was honored with
a total of six awards, including Best All-Breed Magazine.
These hard-earned accolades were granted for both the written
content of the Gazette as well as the artwork and photography
that so beautifully and accurately portrays the world of purebred
dogs.
With the
Gazette having been in continuous publication for over 100
years, we have grown accustomed to receiving an informative
and attractive publication in our mailboxes each month. The
Gazette staff consistently produces a high-quality publication
that the fancy can be proud of as their “official journal
of the sport of purebred dogs.” I hope you will join
me in congratulating this hardworking team.
This team
is also responsible for an ambitious endeavor – AKC
Family Dog, which was introduced one year ago as a complement
to the Gazette. While the Gazette focuses closely on the sport
and the needs of our fanciers, AKC Family Dog provides a helpful
resource to nurture the purebred pet owners’ interest
in their dog.
Upon registration,
dog owners have the option to subscribe to the quarterly AKC
Family Dog magazine through the “gold” package.
AKC Family Dog circulation is growing ahead of projections
as more dog registrants upgrade their registration package
to include the magazine subscription.
Starting
with the Spring 2004 issue of AKC Family Dog, over 27,000
veterinarian waiting rooms will receive free copies of the
magazine as part of our public outreach efforts. AKC Family
Dog has a quarterly readership of 250,000 and plays an important
role in allowing the AKC to connect to a wide pet owning audience.
If you
haven’t seen a recent copy of the Gazette or AKC Family
Dog, I urge you to do so and take the opportunity to share
feedback with the staff. Support and input from knowledgeable
fanciers and pet owners such as yourself will help these publications
continue to express the joys of purebred dogs.
Sincerely,
Ron Menaker
Chairman
