'A dog is still for life, not just for Christmas'
Dogs Trust's famous slogan was created in 1978 but is still as relevant today.
When Dogs Trust's Chief Executive, Clarissa Baldwin, invented the famous slogan (A Dog is for Life, Not Just for Christmas®) in response to the staggering number of dogs abandoned in the months following Christmas each year, she had no idea that the catchphrase would still hold true nearly 30 years later.
It's estimated that every Christmas £1.2bn is spent on unwanted gifts1, and around 3million tonnes of waste2 is produced, and Dogs Trust is urging people to make sure dogs aren't a part of this. Despite decades of Dogs Trust campaigning against dogs being given as gifts at Christmas time, each year hundreds of dogs and puppies are still presented as gifts. Many dogs are subsequently abandoned when the novelty wears off and their owner realises just how much work and commitment is involved in caring for them.
The charity's Christmas campaign aims to raise awareness of the consequences of treating dogs as gifts or toys. Every year hundreds of thousands of children plead for the latest fad or top toy on the market, only to discard them a few weeks after Christmas when the novelty wears off.
The charity is asking everyone to support its Christmas message, and has produced a special A Dog is For Life, Not Just for Christmas® car sticker, available by contacting Dogs Trust on 020 7837 0006.
Celebrity dog-lovers across the UK have jumped at the chance to lend their support to Dogs Trust:
TV Presenter Dermot O’Leary:
"I would never, ever, think of buying a dog as a present at Christmas. I have supported Dogs Trust for many years and find it really sad that hundreds of dogs are abandoned post-Christmas after the novelty factor wears off. Please don't buy a dog as a present unless you have really thought about what it will mean - for you, and for the dog. A Dog is for Life, Not Just for Christmas®"
Actor Anthony Head:
"You really need to think before getting a dog. Not only that but reputable breeders won't sell dogs in the run up to Christmas - those that do will probably be selling dogs that have come from puppy farms and because of this they will be disadvantaged - it is likely they will have health and behaviour problems. Please don't let this year's Christmas present become a new year's resolution that will break your child's heart."
TV Presenter Paul O Grady:
'Having a dog is a big commitment and a lot of work so you need to think very seriously before getting one - but if you give them loads of love and care they will be loyal and loving just like my Buster, Louis and Olga! Just remember, A Dog is for Life, Not Just for Christmas®.'