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Crufts 2006 – Samsung to celebrate 14 years of canine support in the Chinese Year of the Dog

Samsung Electronics, the leading Korean multinational electronics company is again delighted to support Crufts from 9th – 12th March 2006. Samsung will provide a state-of-the-art electronic and technical support package for the event, with televisual screens throughout all five show halls to provide visitors with live footage of the ring events.

2006 is an extra special year as Korea’s most famous national dog breed, the Jindo, will be classified on the Kennel Club’s Imported Breed Register list in January, on the Utility Group. A rare and highly preserved breed, the Jindo will make its appearance at Discover Dogs at Crufts.

The forthcoming Crufts is especially pertinent to Samsung as 2006 marks the Year of the Dog in the Chinese lunar calendar. Many countries in South East Asia, including Korea, still use this calendar to help make many important decisions. According to legend, thousands of years ago Buddha decided to reorganize the Chinese nation and sent out a summons to all the animals in world. Only twelve chose to obey. These were the rat, ox, tiger, rabbit, dragon, snake, horse, ram, monkey, chicken, dog, and boar. As a result, Buddha gave each of these animals a year of its own in the order of its arrival. From then on, so the legend claims, each year of the Chinese calendar bears the characteristics of the animal of that name.

So what does that mean for people born during the Year of the Dog? According to folklore, people born in this year, possess the best traits of human nature. They have a deep sense of loyalty, are honest, and inspire other people’s confidence because they know how to keep secrets. However, dog people can be selfish, stubborn, and eccentric. They care little for wealth, yet somehow always seem to have money.

Commenting the 2006 show, John Kim, Senior Vice President, Samsung Office of International Relations, says: “It is a pleasure to again support Crufts in such a special year. The registration of the Jindo and the growing understanding of canine culture in Korea is helping to forge stronger links between Korea and the west. Our support of Crufts shows people that Samsung has a strong, sincere, animal welfare conviction and we will continue our work in Korea with the UK’s help.”

Samsung will again update visitors about its pioneering work in Korea to bring people and animals closer together through its series of key programmes and community welfare projects. These include:-

Samsung Guide Dog School for the Blind

Animal Assisted Therapy (AAT) programme

Pet Ownership Programme

Search and Rescue Dog Centre

Assistance Dog Centre

Riding for the Disabled

Samsung Quarantine Detector Dog Centre

From an exclusive visit to Korea by Mary Ray in October 2005, to competing in the Agility World Championships in the USA in November, 2005 will certainly end on an upbeat note and with Crufts soon upon us, 2006 is sure to open with real excitement for Samsung.