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Westminster teams with DreamWorks animation to make history

Aardman Animation's Gromit will host breed competition
to be shown on streaming video on WKC web site


The Westminster Kennel Club Dog Show, one of America's oldest and most prestigious sporting events, is partnering with DreamWorks Animation (of Shrek and Shark Tales fame) to inaugurate an historic innovation to showcase the 2005 show.

For the first time ever, fans of "America's Dog Show" will be able to see highlights of the breed competition held each day in the 165 breeds and varieties. Those highlights will be shot and posted in streaming video on the Westminster web site (www.westminsterkennelclub.org) within two hours of the actual competition for any particular breed or variety.

The streaming video is being sponsored by DreamWorks Animation, marking the first time ever in Westminster's illustrious history that the club has accepted a sponsorship partner outside of a dog food company. The streaming video project will be hosted by Gromit, the canine half of the beloved clay-animated duo Wallace & Gromit.

In the past, dog show aficionados who were not fortunate enough to attend in person at New York's Madison Square Garden only saw the breed winners in the seven group rings. Now, by way of the streaming video on the Internet, viewers can watch hundreds of breed champions, ranging from Golden Retrievers to Komondors, from Mastiffs to Pekingese, and from Rhodesian Ridgebacks to Cavalier King Charles Spaniels strut their stuff as they try to win the favor of the judges.

"Our goal, beginning with our very first show in 1877, has always been to educate the general public about purebred dogs, responsible dog ownership and dog shows," said show chairman Thomas H. Bradley III. "We have been televising our dog show live for well over 50 years. At that time, television was the cutting edge of available technology. Today, it's streaming video on the Internet, which can have an even greater impact in reaching dog owners and dog lovers everywhere. We are thrilled to have DreamWorks as a new partner. With their enthusiastic support, we will be able to bring even more to the millions of viewers who tune in to see Westminster on live television every year."

The Westminster web site (www.westminster kennelclub.org) draws over 100,000 hits each day on Monday, Tuesday and Wednesday of the show. The breed videos will remain on the web site throughout the year, accompanied by highlights of the Group competition and Best In Show, to be added following the event.

The 129th Annual Westminster Kennel Club Dog Show, sponsored by Pedigree, is broadcast live on USA Network, 8:00pm to 11:00pm (EST) on both Monday February 14th and Tuesday, February 15th, 2005.