In response to an announcement from Pedigree which declared that competitors with an exclusive food contract signed to a rival pet food manufacturer will not be permitted to compete at any of its stakes classes, Purina PetCare is seeking to reassure breeders that its competitions are still open to all.
Purina PetCare is embarking on a campaign to clarify to breeders that this new restriction does not apply to its own events, which include the prestigious puppy event Pup Of The Year. The pet food manufacturer is also consulting breeders to ascertain whether there is a need to establish additional open stakes classes in light of the Pedigree announcement.