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Dog star of More Th>n ads passes away

‘Benson’, better known to TV audiences as Lucky

It is with very much sadness that MORE TH>N announces that Benson, the dog that plays the role of Lucky in the company's adverts, has passed away after a short battle with cancer.

Benson, aged 12, had played the part of Lucky since MORE TH>N's launch in June 2001, and died peacefully.

From his humble beginnings as a rescued dog, Benson rose to become one of Britain's most famous and well-recognised dogs and all those that worked with him saw in him a unique star quality. In all he starred in over twenty MORE TH>N commercials, as well as featuring in the film '102 Dalmatians'.

Mike Tildesley, Marketing Director at MORE TH>N, commented:

‘Benson brought real humour to the role of Lucky and he will be truly missed by all of us at MORE TH>N. Not only was he a professional acting dog, but he was unusual in that he was also a much-loved family pet. We are providing every support to his family at this sad time.

‘Whilst the 'actor' has sadly passed away the role of Lucky will continue. We have been aware of Benson's illness for a short time and have been planning with his owner how to find and train the next generation. Several different actors have played James Bond over the years but the character of 007 remains the same, and we will adopt a similar approach with Lucky's role.

‘Benson was originally a rescued dog and keeping with this tradition we have been looking at a number of dogs from various rescue homes and hope to finalise our selection shortly. Our intention is to commence training and filming during the summer with the new 'actor'.

‘In recognition of the work that animal rescue centres do throughout the country, MORE TH>N will also be making a donation to a dog rehoming charity in memory of Benson.

‘Benson was a favourite with MORE TH>N's staff throughout the UK and regularly made guest appearances at their many events. In recognition of the affection they held for him, MORE TH>N's staff will present a memorial to Benson's owners.