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Top model helps Pedigree help Battersea

The creation Jodie designed for Pedigree

Top model Jodie Kidd, teamed up with Pedigree® at the Battersea Dog Parade to raise £1,100 for the Battersea Dogs and Cats Home. 

The Battersea Dog Parade was an exhibition of 31 exclusively customised fibreglass dogs that were auctioned in a fundraising event at the In & Out Club in London on the 14 September. 
Jodie’s high-fashion designer Pedigree dog was auctioned alongside creations by top celebrities including Elton John and Orlando Bloom.

The event raised £40,000 in total for the charity that will be used to buy equipment to help the physical rehabilitation of dogs in the care of the Battersea Dogs and Cats Home.

The collection of stylish dogs, including Jodie’s addition for Pedigree, the UK’s leading dog food brand, also added an element of canine design to the catwalks of the prestigious London Fashion Week from the 18-22 September where the dogs were displayed in an exclusive exhibition at the On Off show at the Royal Academy of Arts.

As a dog lover and a queen of style, Jodie comments, “I have four dogs myself and have adopted from the Battersea Dogs’ and Cats’ Home in the past.  My design for Pedigree was inspired by a recent trip to Morocco with all its beautiful colours and patterns, especially this one taken from a traditional Moroccan henna tattoo.”

Spokesperson for Pedigree, Sally Shaw comments, “We were thrilled to have Jodie on board as our dog designer for the Battersea Dog Parade. The event proved to be a great way to bring celebrities and dog-lovers together to raise money for this worthy cause. Pedigree is proud to be part of such a fun and worthwhile event.”