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Experience a day in the life of a dog!


Jessica and Shadow

Imagine what it’s like to have a sense of smell ten thousand times more powerful than humans and what it must be like to pick things up with your mouth!  This year at Crufts, Pedigree® will be giving members of the public the chance to see what it’s like to live life from a dog’s perspective.
Pedigree will be sharing their canine knowledge at the Pedigree Centre stand, located in Hall 2. 

Manned by experts from the renowned Pedigree Centre, the stand will demonstrate Pedigree’s knowledge of dogs and allow consumers the opportunity to see for themselves exactly what it’s like to see, feel and smell just like our favourite four-legged friends. The ‘Through A Dog’s Eyes’ experience will provide a real insight into canine behaviour and be highly entertaining for visitors of all ages.

Pedigree will have a whole host of exciting activities on their main stand in Hall 3. On offer will be daily talks from the This Morning and Paul O’Grady resident vet Dr Scott Miller and demonstrations from the UK Fire Service Search & Rescue Dog Team, who recently helped locate survivors in the aftermath of the Pakistan earthquake. There will also be performances from The Dog Whisperer Steve Fryer, Gwen Bailey, who will be demonstrating her tricks and training techniques, Kath Hardman a Heelwork To Music specialist and Mary Ray.

Experts from the Pedigree Centre will also be on-hand at various intervals throughout each day to advise on topics including grooming, feeding and oral care for dogs.