London has its very own King Kong, a giant dog sitting on top of an 80-foot high West London landmark. Motorists driving into London during the rush hour will be shocked to see a 20-foot inflatable rescue dog overlooking them from the Vanguard Building on the A40.

The inflatable white and black dog will be in position until May 29th, in an effort to raise awareness of London's newest and most state-of-the-art dog Rehoming Centre, run by the Dogs Trust. The centre, based in Harefield near Uxbridge, opened last month and is a welcome addition to the charity's 15 other Rehoming Centres across the UK.

Dogs Trust is the UK's largest dog welfare charity and cares for over 13,500 stray and abandoned dogs each year.