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Pet Fashion Week sashays into the ‘Big Apple’

LOOKING FOR an excuse to visit the Big Apple this August? Well look no further.
Fashion goes to the dogs with New York Pet Fashion Week. Combining les chiens and chic, Pet Fashion Week features avant-garde pet styling, cutting-edge canine fashion shows, a kick-off party, and an industry symposium and trade show.

The premier of Pet Fashion Week took place on August 19th and 20th, 2006, in the Metropolitan Pavilion and The Altman Building, in the heart of Chelsea, NYC. The tradeshow featured over 120 national and international exhibitors, three design awards and runway shows.

Pet Fashion Week NY was created with the needs of the modern, high-end retailer in mind. Easily accessible and held in a beautiful and contemporary setting, Pet Fashion Week NY 06 was perfectly timed for the fall/holiday season.

All exhibitors were jury-selected and offered a comprehensive and upscale product mix. Featured products included everything from carriers to perfume, to the latest in water bowl and bed design.

This year’s show promises much more of the same. Pet Fashion Week say they are committed to fuelling the growth of pet businesses by providing them with a commercial platform with prime exposure to pet industry professionals.

In an upscale tradeshow environment, Pet Fashion Week NY features pet accessories, apparel, and lifestyle items from international companies. Designers and manufacturers have access to a global audience of buyers and media. Pet Fashion Week NY is an ideal opportunity for retailers to increase revenue and awareness with perfect timing for the holiday season.

Become Legally Blonde?

It’s not all air headed designer consumerism however. Pet Fashion Week believes in utilising the power and attraction of fashion and pets to raise awareness as well as funds for NYC’s homeless and forgotten animals.

On the evening of Friday, August 17th, 2007 Pet Fashion Week NY will officially commence with the PFW Kick-Off Party sponsored by ‘LEGALLY BLONDE – TheMusical’.

The party will be attended by pet, fashion and design professionals as well as media representatives and VIPs.

It will be held on the fifth floor of the Metropolitan Pavilion and promises an evening filled with entertainment, networking and philanthropy.

As guests enter the Fashion Party they will be transported to the exciting comedy world of "Legally Blonde". Legally Blonde character look-alike models will circulate through the crowd offering treats that appeal to both dog and owner. Guests will enjoy hors d’oeuvres and entertainment while giving generously to less fortunate pups and cast their vote for Mr. or Ms. Pet Fashion Week NY 2007.

After 10pm human and dog cast members from LEGALLY BLONDE – The Musical will join the party. Just after 11pm a LEGALLY BLONDE – The Musical cast member will announce the winner of the Legally Blonde Look-Alike Contest.

Guests will have fun while helping to raise funds for the Mayor’s Alliance for NYC’s Animals, an umbrella organisation for over 130 animal welfare organisations.

So, if you’re in New York this coming week– why not give Pet Fashion Week NY a look?