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New tv channel for UK dog owners


SiJo Media, based in the North of England, is launching a television channel dedicated to mans’ best friend.

The Dog Channel is a micro-channel broadcasting on Information TV, Sky Channel 167, and will be covering a wide range of topics and will be the only channel in the UK and Europe dedicated to everything to do with dogs and dog owners.

Some of the items featured over the coming months include, features on breeds, they will be following a family who want to bring a dog into their home for the first time, viewers’ favourite places to walk their dogs, coverage of dog shows, plus fully qualified vets to answer viewers’ problems.

The first edition premiered on Tuesday 23rd October and is repeated four times per week for the next five weeks. After that time a new programme will be produced every two weeks, and broadcast four times per week.

Simon Norton, Executive Producer of The Dog Channel, is said to be excited with this new venture:

‘The great thing about this channel is that it's the viewers who will be able to control the content. We're looking to all the dog owners and lovers in the UK to tell us what they would like to see broadcast on the channel. We want to touch every dog organisation and club in the UK, and ask them to come forward and get involved with this unique idea. We will broadcast regular features on dog training, places where to take your dog on holiday, features on working dogs and how they’re trained, and we’re especially wanting to feature dogs who are looking for new homes, so if you’re from a rescue centre and have dogs that need a new loving home then please get in touch and we’ll feature them on the channel’.

As well broadcasting on the Sky platform we will also be placing videos of the channel output on our website and at the time of broadcast on Sky the channel is also simulcast on our website and the Information TV website, so not having Sky is not an issue when it comes to watching The Dog Channel.’

For more information visit the website www.thedogchannel.co.uk.