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New collars can track lost dogs

Retrieva and Orange are to launch a new phone-based tracking product, saving time and worry searching for lost and stolen dogs.The days of trekking across fields and rummaging in the bushes for your lost dog are over.

According to the Missing Pets Bureau, nearly 2,500 dogs were lost or stolen every week in 2007. The Retrieva collar will help combat this through its instant tracking and alert system linked directly to your mobile phone.

Fed up with their mischievous canines roaming too far and the increasing number of dogs being stolen, the founders of Retrieva have developed a solution to instantly locate your dog by linking a Retrieva collar to your mobile phone to show its position.

The collar works with an Orange SIM embedded inside it and uses three technologies; GPS, GSM and Radio Frequency to track the dog. The three technologies ensure a reinforced system to monitor and track your dog.

The collar works with the ICyou, a portable smart base station which sits in the home and doubles as the recharging unit for the collar. If your dog was to leave your home unexpectedly the ICyou will alert you with it’s automated monitoring system. The Retrieva collar also has anti-theft and waterproof features. These include cut-proof technology in the collar webbing so that if anyone tries to tamper with the lock, or cut the collar, the collar will send you a text message to let you know. The collar is also waterproof so that even the best canine swimmers can enjoy themselves without damaging the collar.

Other functions include a panic alarm, though not for the dog! This button is for people who feel uncomfortable or threatened whilst out with their dog. Pressing this button sends an alert message to any numbers programmed into the collar whilst also putting the collar into track mode so that your location can be found.

For further information on Retrieva, Tracking and Anti-theft collar and product pricing please go to