• Ensuring that the Kennel Club is the first port of call on all canine matters.
  
• Recognising the importance of canine health and welfare.
• Popularising canine activities focusing on the retention of existing participants and the attraction of new.
  
• Achieving a widening of the Kennel Club membership base.
  
• Encouraging the development of all those concerned with dogs through education and training.
  
• Encouraging more people to provide input into the Kennel Club’s decision making process.

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