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Fish4Dogs wins major award

Jill Angell, Founder of Fish4Dogs promoting Star Treats
voted PPRA Best New Product of the Year 2009

Leading Worcestershire-based pet food company and seafood specialists, Fish4Dogs has won a major industry accolade. Their range of Star Treats has been voted the Pet Product Retail Association’s (PPRA) Best New Product for 2009.

The PPRA Awards were formed to reward and recognise excellence within the pet industry.
Seeing the health benefits of a fish diet in humans, Jill Angell, Fish4Dog’s Founder realised that the petfood market under-used fish as an ingredient in their products. She and her husband Robert then went on to research the benefits of feeding fish to pets and together developed a range of complete foods and treats for both dogs and cats. Fish4Dogs believe that the better quality food you feed your pets, the healthier and happier they will be and this underpins the thinking behind their product range.

Fish4Dogs is now one of the leading petfood companies in the UK seeing remarkable growth in just five years. From their Worcestershire premises, they now export to over thirty countries and Jill and Robert are just about to embark on another round the world trip to promote their ranges in regions such as the Far East and Thailand.

‘Dogs love them’, says Jill , Marketing Director of Fish4Dogs. ‘We coat the Star Treats with a very concentrated Salmon Oil, which holds the dog’s attention for a very long time! We are ecstatic that the pet shops have voted for Fish4Dogs and very grateful to everyone who voted for us.”

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