with new hard-hitting door drop
Trust, the UKs largest dog welfare charity, is targeting
1.8 million households in England and Wales with a new hard-hitting
door drop leaflet which is encouraging dog owners on means
tested benefit to get their pets neutered.
The Save your dogs life for just £25 leaflet features a shocking image of a chalked outline of a dead dog in the middle of a road.
The leaflet, designed by 141, a leading integrated agency, is being distributed by door drops and inserts in local newspapers to target households across the North West & North East of England and Wales. It encourages these households to get their dogs neutered through Dogs Trust for just £25, it can cost up to £120 or more.
People who take advantage of this offer and have their dogs neutered for £25 will be entered into a prize draw to win £1,000, which will be announced on 30 May 2004.
Kerry Glover, Head of Campaigns, Dogs Trust, comments: "The stray dog problem is especially bad in the North East & North West of England and in Wales. The aim of this leaflet is to bring home the fact that straying is a massive problem, and can result in your dogs injury or even death. Neutering is a good way to stop both male and female dogs from wandering and looking for a mate."
141 Group Account Director, Graeme Robertson, says: "We decided to be a lot more hard-hitting in this campaign as the public often respond to the shock factor. The visuals of this leaflet say it all your dog could die if you dont get him neutered. The leaflets design is a very simple, yet effective, way of getting this message across."