The Hearing Company has made a sound donation to the tune of £3,000 to the Hearing Dogs for Deaf People charity.
The money from the UK’s leading hearing care retailer has part-sponsored dual assistance dog Drew, who is one of only a handful of dogs nationally to be fully trained as both a hearing and guide dog and placed with a recipient.
Labrador-retriever cross Drew assists 33 year old Emma Hancock, who lives in Ealing, by alerting her to specific sounds and guiding her when they are out and about.
Emma said: "Drew has given me a new independence and sense of security; for example, I no longer need to wait for the bus in the dark as I can just walk home with Drew now. She has completely changed my life by boosting my confidence and giving me the opportunity to meet new people and visit new places."
The Hearing Company - part of Scrivens Group - raised the cash by donating money from each hearing aid sold during this year’s Deaf Awareness Week in May. In 2005 the company also sponsored a Huddersfield based guide and hearing dog called Erica, through previous donations and initiatives.
Andrea Callaway, The Hearing Company’s marketing director, said: "We are delighted to continue to support the charity, particularly as they train dogs to help those who are both blind and hard of hearing. As an optical and hearing care retailer, we have a natural link to their work."
Peter Hutchins, head of fundraising at Hearing Dogs for Deaf People, said: "Since the Charity was launched at Crufts in 1982 we have trained and placed more than 1,250 dogs with deaf people all over the UK.
"We are always grateful for donations as training each dog costs thousands of pounds. I would like to thank The Hearing Company for its generous contribution and ongoing support."
The Charity trains dogs to alert deaf people to specific sounds whether in the home, workplace or public buildings, making life much more manageable and less isolated.
The Hearing Company operates from over 500 outlets nationwide, including all branches of Scrivens opticians.